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Hydrogen is back in the news this week. Driving SUVs, powering trucks, fueling turbines, moving ride hail passengers, and even shaking up the markets. Stay tuned for that
Last story. You might be surprised. Hi, I'm Steve Hill, CEO of NewHydrogen, with this week's top hydrogen news. First up, BMW is bringing hydrogen back to its SUV mix in a meaningful way. Earlier, we discussed BMW's experiments with hydrogen combustion engines and the hydrogen 7, which struggled to scale. This week, the company announced it will offer a hydrogen option for the X5 by 2028. The approach now combines fuel cell technology with lessons learned from combustion prototypes. Clearly, BMW sees hydrogen fuel cell drive as a viable alternative to combustion engines for performance, range, and emission targets in realworld conditions.
Next, hydrogen trucks are approaching mass scale in Japan. For the first time, heavyduty fuel cell trucks will be mass- prodduced. He knows Profia Z fuel cell vehicles will be built in Koga starting next month. This confirms that hydrogen can serve fleets that need range, payload, and fast fueling in a way batteryonly solutions struggle with. It also aligns with global projections for the hydrogen truck market, which was estimated to be $4.3 billion in 2024 and is projected to reach more than 15 billion by 2030, growing at nearly 24% a year.
At NewHydrogen, we're working to enable these technologies. We recently demonstrated Our ThermoLoop system producing hydrogen continuously using only heat and water. No electricity, no fossil fuels, just a looping thermmochemical reaction. Continuous production is now proven for refining the chemistry and materials and collecting data required to scale to larger units. We believe Thermaloop can produce the world's cheapest clean hydrogen and unlock what Goldman Sachs has described as a 12 trillion global market.
Next up, Kawasaki is showcasing cutting edge hydrogen turbine and compressor technology in Hamburg. At the H2 Expo, the company will display advanced technology designed specifically to handle hydrogen at scale. These innovations address one of the hardest parts of hydrogen adoption, efficient compression and reliable conversion. Improvements here will help lower cost and improve safety across production, transport, and industrial use.
Next, ride hailing goes hydrogen with a realworld pilot. Estonian ride hailing company Bolt has launched a pilot project in its home city of Talon using 30 Toyota Marai fuel cell cars.
Riders get zero emission trips backed by fast fueling and long range, while Bolt tests hydrogen as a practical alternative for its fleets that need to stay on the road all day. It's a clear example that hydrogen mobility is not just for heavy duty or long haul, but can fit into daily transportation services. And
Finally, hydrogen market news that may surprise you. Headlines about canceled hydrogen projects and struggling startups are real, and they have led to some question whether the clean hydrogen economy can scale. Yet at the same time, we learned today that a hydrogen production ETF surged nearly 17% in recent weeks. That rally reflects investors looking beyond near-term setbacks and placing confidence in projects that are advancing with strong backing. The message is clear. Despite headwinds, capital continues to flow toward hydrogen because the long-term opportunity is too important to ignore.
Hydrogen is advancing across every front from SUVs and trucks to turbines, ride hailing and finance. And here's the bottom line. None of this innovation can scale without cheap, clean hydrogen. And that is the future we're building right now at NewHydrogen. NewHydrogen is a publicly traded company. If you want to learn more, visit new hydrogen.com. While you're there, watch our clean hydrogen producing benchtop demo, watch our short explainer video, and see how we're laying the groundwork for the world's cheapest clean hydrogen. Thanks for watching and we'll see you again next week.