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The global hydrogen energy consulting market just hit a new high. Today, we'll explain why that's important, what these consultants are saying, and who's paying for the information. Hi, I'm Steve Hill, CEO of NewHydrogen, with this week's top hydrogen news. We recently featured a list of tangible examples of hydrogen at work today and every day. If you want the details, check out the link below.
In summary, it's more proof that contrary to what you might read in the news lately, there's nothing wrong with hydrogen. What's fading away are unsustainable concepts, political posturing, and wishful thinking. So,
First, why are we interested in hydrogen consulting activity? Let's look at some numbers. According to a new industry report, the global hydrogen energy consulting market just posted its biggest year ever with revenues now estimated at over $500 million in 2025.
And analysts project this consulting market will almost triple to 1.4 billion by the early 2030s, implying a sustained double-digit growth rate. Interest in hydrogen is growing, and this increase conveys a tightening focus on execution realities, not just exploration. Consulting demand increases when nations and companies face real capital allocation decisions. Choosing between industrial decarbonization pathways, competitive hydrogen supply chains, and scalable project economics.
That's a meaningful signal to anyone looking beyond headlines. Interest is increasing, but what are these consultants telling all these interested parties about hydrogen's future? In a recent report, Wood McKenzie says that hydrogen isn't fading. Instead, it's being filtered. Broad one-size-fits-all visions are giving way to focused markets and narrower use cases. They note that 2026 marks a shift from announcements to outcomes with multiple large-scale projects reaching final investment decisions and a growing emphasis on supply chains that can survive without perpetual subsidies.
That shift towards cost discipline is exactly where technologies that fundamentally rethink how hydrogen is being produced begin to matter. At NewHydrogen, our ThermoLoop process is being developed specifically to address that challenge. Before I show you how, one final question remains. Who's so serious about hydrogen that they're paying increasingly more for the best analytics they can get? For the answer to that, we have to look at the places where hydrogen makes the most sense, even if it isn't cheap yet. The list includes national governments, heavy industry, utilities, and energy majors that already have capital at risk.
And while there are many other examples, perhaps the most urgent and committed is the nation of Japan. According to a recent report from the World Economic Forum, Japan has shifted away from conceptual goals to aggressive system-level implementation. For Japan, hydrogen isn't just about the environment. It's about survival. As an island nation that imports 87% of its energy, Japan is betting on hydrogen to provide 10% of its total power by 2050.
For major economies like Japan, the era of posturing is over. They're building the actual financial and physical infrastructure to make their hydrogen economy a reality. As global demand crystallizes around industrial decarbonization logistics and strategic energy security, some technologies will naturally emerge as commercial winners. At NewHydrogen, our ThermoLoop process is being developed specifically to meet the market's central demand for cheap, scalable, clean hydrogen by producing hydrogen anywhere there's heat and water.
Wrapping up, then when you step back and look at the indicators, record consulting demand, more selective and investable project pipelines, and multiple national strategies treating hydrogen as critical to energy and industrial futures. The signal is clear. Clean hydrogen is not only alive, it's maturing into a commercial phase where real demand, real capital, and real technologies converge.
The groundwork for durable growth is being laid right now. Back to the essentials, then someone's going to have to supply the world with cheap, clean hydrogen, and NewHydrogen is uniquely positioned for that purpose. If you'd like to learn why
Our ThermoLoop process is different or see our development timeline, please visit newhydrogen.com and watch our short explainer video. NewHydrogen is a publicly traded company under the ticker NEWHH. That's it for this week. Thanks for watching and we'll see you again next time.